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Though the pandemic is far from over globally, the progress of vaccination has restored a degree of optimism surrounding in-person events. Salone del Mobile, one of the biggest annual events on the design calendar, will officially go forward with an in-person event held at Fiera Milano from September 5-10.
Billed as an “all-new event focused on promoting the companies’ latest products, technologies, and projects,” the 59th (nearly) annual installment of the event will mark the 60th anniversary of the event itself, held for the first time in September 1961.
According to a press release, the decision to proceed in September was arrived at unanimously following much internal debate and planning. The idea of moving the fair from its usual April date had supposedly been under discussion for some time, but today’s announcement makes the move official. Salone del Mobile had previously been a September event from 1961 through 1989 before switching to April for the 1990 edition.
The furniture fair aims to pick up the loose threads after a year without much in-person interaction between design professionals and their clients. Exhibitions and themed events are in the works to highlight the various changes in the furniture world over the past 18 months. In correspondence with such shifts, today’s announcement also hints at a new digital component to the fair for those unable to attend in person. For those who are making the trip, safety ordinances regulating trade fairs will be observed.
As the event’s organizers see it, bringing back Salone del Mobil will help restore and fortify the links between the design world and the broader economic and social fabric of Milan (and Italy as a whole) after an incredibly challenging year.
“We are aware that the success of an event such as Salone del Mobile.Milano will be confirmed by the fact that the citizens will understand and appreciate yet again the contribution that it can make to the country in terms of growth, image, and credibility,” said Gianfranco Marinelli, President of FLA Eventi SpA, in a statement. “I am proud to be able to say that once again we will be making our own contribution.”
Though planning for the September event is still in the early stages, the announcement of a concrete date is a sign that things are progressing in the right direction. After a tough stretch for Milan, Italy, and the world at large, the fair’s return already has the makings of the most anticipated Salone del Mobile in ages.